Corporate Social Responsibility Initiatives For Childrens’ Education In The Rural Areas: A Case Study Of Adopt-A-School (ASC) Program From Pintar Foundation
Loading...
Date
2018-07
Authors
Azhar, Athirah
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Corporate Social Responsibility (CSR) initiatives has been actively
conducting educational programmes under PINTAR Foundation since 2007
specifically in the rural and underserved areas in Malaysia. The primary objectives of
this study are to examine the children perception about educational programmes
under the CSR initiatives; to analyse the impact of educational programmes for the
rural school academic performance and corporate company’s goal; and to
recommend the interventions plans for the corporate companies CSR and school to
further improve children’s educational programmes specifically in the rural schools.
This qualitative study has chosen the ASC Program in PINTAR Foundation as a case
study. Three different samples that namely children, headmaster/mistress (HM) of
the schools and officers from the corporate companies which have involved in the
educational programmes from the selected schools in the Northern Region of
Malaysia. This was the purposive sampling technique which a total of six focus
group discussions (FGDs) for children were conducted. While semi-structured
interviews were conducted for 10 respondents who were among the HM and five
respondents were from the corporate companies. Data collection was conducted in
the form of focus group discussions and semi-structured interviews; and was further
analysed using the NVivo 10 computer software. The study finding from the children
have indicated that educational programmes was a successful as it has given them
greater understanding in the knowledge, encourage positive attitude and increase a
more conducive surroundings.
Description
Keywords
Corporate Social Responsibility initiatives , conducting educational programmes