Corporate Social Responsibility Initiatives For Childrens’ Education In The Rural Areas: A Case Study Of Adopt-A-School (ASC) Program From Pintar Foundation

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dc.contributor.authorAzhar, Athirah
dc.date.accessioned2019-04-03T06:35:28Z
dc.date.available2019-04-03T06:35:28Z
dc.date.issued2018-07
dc.description.abstractCorporate Social Responsibility (CSR) initiatives has been actively conducting educational programmes under PINTAR Foundation since 2007 specifically in the rural and underserved areas in Malaysia. The primary objectives of this study are to examine the children perception about educational programmes under the CSR initiatives; to analyse the impact of educational programmes for the rural school academic performance and corporate company’s goal; and to recommend the interventions plans for the corporate companies CSR and school to further improve children’s educational programmes specifically in the rural schools. This qualitative study has chosen the ASC Program in PINTAR Foundation as a case study. Three different samples that namely children, headmaster/mistress (HM) of the schools and officers from the corporate companies which have involved in the educational programmes from the selected schools in the Northern Region of Malaysia. This was the purposive sampling technique which a total of six focus group discussions (FGDs) for children were conducted. While semi-structured interviews were conducted for 10 respondents who were among the HM and five respondents were from the corporate companies. Data collection was conducted in the form of focus group discussions and semi-structured interviews; and was further analysed using the NVivo 10 computer software. The study finding from the children have indicated that educational programmes was a successful as it has given them greater understanding in the knowledge, encourage positive attitude and increase a more conducive surroundings.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/7926
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectCorporate Social Responsibility initiativesen_US
dc.subjectconducting educational programmesen_US
dc.titleCorporate Social Responsibility Initiatives For Childrens’ Education In The Rural Areas: A Case Study Of Adopt-A-School (ASC) Program From Pintar Foundationen_US
dc.typeThesisen_US
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