A case study of corporate social responsibility (CSR) practices of optic company in Singapore
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Date
2014-05-04
Authors
OUNNAJMI, NORONSALHA
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Abstract
Corporate Social Responsibility (CSR) aims to better integrate social and
environmental concerns into business outlines on a voluntary basis. Currently, companies
spend a great deal of effort on CSR practices. CSR practices relates to the responsibility
from !he firm to their stakeholders. The main stakeholder groups most often employees,
customers and the local community. The purpose of this study is to investigate the
effectiveness of CSR practices in the organization whether the organization contributes in
the environmental, community, marketplace or workplace. To measure the effectiveness
of CSR practices in the organization, this research focus on the internal dimension and
external dimension of CSR that related to practices inside the organization. This research
also attempts to evaluate the CSR practices whether it is beneficial or not to the
organization. Beside that this research emphasizes the impact and effect of CSR practices
towards attaining the sustainable growth. Qualitative case studies were conducted.
Finding showed that the company has adopted a few CSR practices in term of social,
environmental and community involvement. The company also encourage volunteer to
participate in its CSR activities. The stakeholders involve in the company regarding the
CSR practices are its employees and society.
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Keywords
Corporate Sosial , Optic Company