Attitude towards exporting and perceived domestic market environmental forces : Malaysian managers' perspective
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Date
2004-04
Authors
Munusamy, Jayaraman
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
rhc process of globalization and the emergence of Regional Trade Agreements have crated the needs for MACPM firms to engage in exporting. This study attempts to
explore the nature of managerial attitude towards exporting and managerial perception of
the domestic market environmental forces among managers working in the MACPM
tirms and to explain if the differences in managers' attitude towards exporting and
managers' perception of the domestic market environmental forces could be attributed to differences of managers' demographic profiles and their work settings among
managers working in MACPM firms. The data were collected through the questionnaires
from 135 firms. which are the members of Proton Vendors' Association and Perodua
Vendors' Club. Two sets of main hypotheses were used to test on the non-exporting firms
and the exporting firms. The results of the findings suggest that the differences in
managers' demographic profiles and managers' work settings determine the differences
in attitude towards exporting and perception of the domestic market environmental forces
among managers in non-exporting and exporting firms. It is concluded that the managers
are in favor of three out of four managerial attitudes: commitment, innovativeness and
tlexibility towards exporting. Risk tolerance towards exporting is not favored by the
managers. There is urgency among various authorities to address this issue so that the
MACPM firms would be able to export their manufactured products in the near future.
Description
Keywords
Managers' attitude