Attitude towards exporting and perceived domestic market environmental forces : Malaysian managers' perspective
| dc.contributor.author | Munusamy, Jayaraman | |
| dc.date.accessioned | 2017-07-11T04:38:06Z | |
| dc.date.available | 2017-07-11T04:38:06Z | |
| dc.date.issued | 2004-04 | |
| dc.description.abstract | rhc process of globalization and the emergence of Regional Trade Agreements have crated the needs for MACPM firms to engage in exporting. This study attempts to explore the nature of managerial attitude towards exporting and managerial perception of the domestic market environmental forces among managers working in the MACPM tirms and to explain if the differences in managers' attitude towards exporting and managers' perception of the domestic market environmental forces could be attributed to differences of managers' demographic profiles and their work settings among managers working in MACPM firms. The data were collected through the questionnaires from 135 firms. which are the members of Proton Vendors' Association and Perodua Vendors' Club. Two sets of main hypotheses were used to test on the non-exporting firms and the exporting firms. The results of the findings suggest that the differences in managers' demographic profiles and managers' work settings determine the differences in attitude towards exporting and perception of the domestic market environmental forces among managers in non-exporting and exporting firms. It is concluded that the managers are in favor of three out of four managerial attitudes: commitment, innovativeness and tlexibility towards exporting. Risk tolerance towards exporting is not favored by the managers. There is urgency among various authorities to address this issue so that the MACPM firms would be able to export their manufactured products in the near future. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/4148 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Managers' attitude | en_US |
| dc.title | Attitude towards exporting and perceived domestic market environmental forces : Malaysian managers' perspective | en_US |
| dc.type | Thesis | en_US |
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