The Perception Of Non-Governmental Organization Using Internet As Medium To Promote Sustainable Development In Malaysia
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Date
2011
Authors
Subramaniam, Santhye
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Abstract
The purpose of this study is to analyze the perception of NGO using internet to
promote sustainable development. A Malaysian based NGO, use the internet to promote
sustainable development, for the purpose of this study is Water Watch Penang. The members
of Water Watch Penang were interviewed to identify how they promote sustainable
development using the internet. The respective WWP's website is also analyzed for the same
purpose. Based on the findings, WWP has very interactive website and a lot of their activities
promote sustainable development and if concept of sustainable development whether the
webpage are fully utilized is analyzed. Although studies show Malaysian are being one of
the highest internet user in the world, but most of time Malaysians are viewing or browsing
the internet for social networks. The awareness of sustainable development are already in
Malaysian but to what extend it is in the mindset of Malaysian are yet to be explore.
It has also been identified that the internet can be a powerful tool to disseminate
information if is it used for knowledge based and it depends on the group of people assessing
the webpage. The group of people that are accessing the webpage could be academician,
activist, stakeholders, consumers, public, students and researchers. All these people will have
the own need to browse the internet but for them to browse the Water Watch Penang's
website and to find about water it is depend on the need of the individual to k now about the
importance of water In order for the person to visit a website he may have a project to do and
that is why he is browsing the webpage. In Malaysia, we are not facing any wat~r scarcity so
the need to know about water saving is not realized compared to countries like India, Africa
and Sudan. The importance of water need to cultivate in the mind set of Malaysia in order
we do not have this problem in the future. The new generation should be thought the
importance of water. Various steps were identified and suggested on promoting the webpage
of the WWP using the internet as main tool to promote on sustainable development. From
the interview conducted with regard to internet usage by the NGO for the purpose of
promoting sustainable development shows that internet is a powerful tool of communication
that can disseminate information but it has to be used vastly by the NOOs and also among
their members. The webpage of WWP itself have a lot of information on issue of sustainable
development, engagement with online forum and seminar can make the members to be
interactive with the public.
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Keywords
A Malaysian based NGO, use the internet to promote sustainable development , for the purpose of this study is Water Watch Penang