The Perception Of Non-Governmental Organization Using Internet As Medium To Promote Sustainable Development In Malaysia

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dc.contributor.authorSubramaniam, Santhye
dc.date.accessioned2016-11-18T02:10:54Z
dc.date.available2016-11-18T02:10:54Z
dc.date.issued2011
dc.description.abstractThe purpose of this study is to analyze the perception of NGO using internet to promote sustainable development. A Malaysian based NGO, use the internet to promote sustainable development, for the purpose of this study is Water Watch Penang. The members of Water Watch Penang were interviewed to identify how they promote sustainable development using the internet. The respective WWP's website is also analyzed for the same purpose. Based on the findings, WWP has very interactive website and a lot of their activities promote sustainable development and if concept of sustainable development whether the webpage are fully utilized is analyzed. Although studies show Malaysian are being one of the highest internet user in the world, but most of time Malaysians are viewing or browsing the internet for social networks. The awareness of sustainable development are already in Malaysian but to what extend it is in the mindset of Malaysian are yet to be explore. It has also been identified that the internet can be a powerful tool to disseminate information if is it used for knowledge based and it depends on the group of people assessing the webpage. The group of people that are accessing the webpage could be academician, activist, stakeholders, consumers, public, students and researchers. All these people will have the own need to browse the internet but for them to browse the Water Watch Penang's website and to find about water it is depend on the need of the individual to k now about the importance of water In order for the person to visit a website he may have a project to do and that is why he is browsing the webpage. In Malaysia, we are not facing any wat~r scarcity so the need to know about water saving is not realized compared to countries like India, Africa and Sudan. The importance of water need to cultivate in the mind set of Malaysia in order we do not have this problem in the future. The new generation should be thought the importance of water. Various steps were identified and suggested on promoting the webpage of the WWP using the internet as main tool to promote on sustainable development. From the interview conducted with regard to internet usage by the NGO for the purpose of promoting sustainable development shows that internet is a powerful tool of communication that can disseminate information but it has to be used vastly by the NOOs and also among their members. The webpage of WWP itself have a lot of information on issue of sustainable development, engagement with online forum and seminar can make the members to be interactive with the public.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3123
dc.subjectA Malaysian based NGO, use the internet to promote sustainable developmenten_US
dc.subjectfor the purpose of this study is Water Watch Penangen_US
dc.titleThe Perception Of Non-Governmental Organization Using Internet As Medium To Promote Sustainable Development In Malaysiaen_US
dc.typeThesisen_US
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