Relationship Of Perceived Convenience And Design Of Learning Contents On Distance Learners In Usm Via Sms Learning Technology
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Date
2011-07
Authors
Mohd Johari, Siti Sarah
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
The primary purpose of this study was to investigate the factors that influence
distance learners’ intention to use mobile learning via SMS technology (SMS-learning).
The study was conducted in the School of Distance Education, Universiti Sains Malaysia
based on a sample of 51 distance learners having the experience of using SMS-learning
in their respective distance learning courses. The study employed the Technology
Acceptance Model as a research framework, extended with two proposed external
variables: the design of SMS-learning content and perceived convenience of SMSlearning.
The study was conducted using online survey research methodology employing
questionnaires with a 5-point Likert scale technique. The results which were analysed
using Partial Least Squares technique, revealed that strong relationships existed between
design of learning contents and perceived ease of use (β = 0.299, p < .05), between
perceived convenience and perceived ease of use (β = 0.652, p < .05), and between
perceived convenience and perceived usefulness (β = 0.369, p < .05). The study also
discovered a significant relationship between perceived ease of use and perceived
usefulness (β = 0.405, p < .05), and reliable relationship between perceived convenience
and intention to use (β = 0.582, p < .05).
Description
Keywords
Perceived Convenience And Design Of Learning Contents , Sms Learning Technology