Relationship Of Perceived Convenience And Design Of Learning Contents On Distance Learners In Usm Via Sms Learning Technology

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dc.contributor.authorMohd Johari, Siti Sarah
dc.date.accessioned2019-09-04T08:34:52Z
dc.date.available2019-09-04T08:34:52Z
dc.date.issued2011-07
dc.description.abstractThe primary purpose of this study was to investigate the factors that influence distance learners’ intention to use mobile learning via SMS technology (SMS-learning). The study was conducted in the School of Distance Education, Universiti Sains Malaysia based on a sample of 51 distance learners having the experience of using SMS-learning in their respective distance learning courses. The study employed the Technology Acceptance Model as a research framework, extended with two proposed external variables: the design of SMS-learning content and perceived convenience of SMSlearning. The study was conducted using online survey research methodology employing questionnaires with a 5-point Likert scale technique. The results which were analysed using Partial Least Squares technique, revealed that strong relationships existed between design of learning contents and perceived ease of use (β = 0.299, p < .05), between perceived convenience and perceived ease of use (β = 0.652, p < .05), and between perceived convenience and perceived usefulness (β = 0.369, p < .05). The study also discovered a significant relationship between perceived ease of use and perceived usefulness (β = 0.405, p < .05), and reliable relationship between perceived convenience and intention to use (β = 0.582, p < .05).en_US
dc.identifier.urihttp://hdl.handle.net/123456789/8820
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectPerceived Convenience And Design Of Learning Contentsen_US
dc.subjectSms Learning Technologyen_US
dc.titleRelationship Of Perceived Convenience And Design Of Learning Contents On Distance Learners In Usm Via Sms Learning Technologyen_US
dc.typeThesisen_US
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