FACTORS AFFECTING CONTINUANCE ADOPTION OF E-LEARNING BY INSTRUCTORS IN MALAYSIA IDGHER EDUCATION INSTITUTIONS
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Date
2011-12-26
Authors
GOH, HSIAO YEE
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Abstract
With the development of technology and internet, more and more public universities in
Malaysia has put in their effort and investment in e-leaming. The benefits of an eleaming
system will not be maximized unless instructors and learners use the system.
Many previous researchers have looked at continued usage as a measure of success of eleaming.
This research also follow the same direction. Based on Technology Acceptance
Model (TAM) and Post Acceptance Model of IS-continuance, this study looked at the
continuance intention in e-leaming adoption by instructors in Malaysia Higher Education
Institutions (HEis). It was intend to provide more insight to assist in strategic decision
and planning and thus improve the usage and effectiveness of e-leaming delivery in
future. The work involved the examination of the proposed model and variables for eleaming
continuance intention, which consisted of perceived usefulness, perceived ease
of use, confirmation, system quality, training, cognitive absorption, habit, intrinsic
motivation, computer self-efficacy, facilitating conditions, satisfaction and subjective
norms. A partial-least-squares structural modeling approach was used to evaluate the
proposed model. The hypothesized model is validated empirically using data collected
from 142 instructors of e-leaming system users from various HEis in Malaysia. The
results suggest that instructors' continuance intention is determined by perceived
usefulness. The proposed model was supported and explained up to 71.3% of the
variance in e-leaming continuance intention. Implications and limitations were discussed.
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Keywords
FACTORS AFFECTING , CONTINUANCE ADOPTION