Family purchase decision
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Date
2009
Authors
Fikry @ Aziz, Amily
Journal Title
Journal ISSN
Volume Title
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Abstract
this study provided meaningful information on teenagers’ resources and
the influence strategies used by teenagers towards the family purchase decision.
Specifically, the findings of this study enabled the researcher to identify the predictors
of family purchase decision as well as provide a better understanding of the teenagers’
influence on their family’s purchase decision in order to get their desired mobile
phones.
The findings of this study indicated that Malaysian teenagers who had more
pocket money, savings, product knowledge, product importance and product usage were
able to influence the family purchase decision to a full extent in order to get their
desired products. The study has shown that the influence that these Malaysian teenagers
had towards their family purchase decision must not be belittled. Finally, the teenagers’
voice is heard by their parents. Indirectly, the results of this study also implied that
Malaysian parents trusted the family purchase decision made by their teen-aged children
due to the resources that these teenagers acquired i.e. pocket money, savings, product
knowledge, perception of product importance and product usage.
Description
PhD
Keywords
Management , Family purchase , Teenagers’ resources