Family purchase decision

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dc.contributor.authorFikry @ Aziz, Amily
dc.date.accessioned2014-11-03T02:08:27Z
dc.date.available2014-11-03T02:08:27Z
dc.date.issued2009
dc.descriptionPhDen_US
dc.description.abstractthis study provided meaningful information on teenagers’ resources and the influence strategies used by teenagers towards the family purchase decision. Specifically, the findings of this study enabled the researcher to identify the predictors of family purchase decision as well as provide a better understanding of the teenagers’ influence on their family’s purchase decision in order to get their desired mobile phones. The findings of this study indicated that Malaysian teenagers who had more pocket money, savings, product knowledge, product importance and product usage were able to influence the family purchase decision to a full extent in order to get their desired products. The study has shown that the influence that these Malaysian teenagers had towards their family purchase decision must not be belittled. Finally, the teenagers’ voice is heard by their parents. Indirectly, the results of this study also implied that Malaysian parents trusted the family purchase decision made by their teen-aged children due to the resources that these teenagers acquired i.e. pocket money, savings, product knowledge, perception of product importance and product usage.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/195
dc.language.isoenen_US
dc.subjectManagementen_US
dc.subjectFamily purchaseen_US
dc.subjectTeenagers’ resourcesen_US
dc.titleFamily purchase decisionen_US
dc.title.alternativeAn examination of teenagers’ resources and influence strategiesen_US
dc.typeThesisen_US
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