Visual Narrative Techniques In Delivering Visual Experience: A Case Study Of Jimmy Liao's Picturebook
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Date
2017-06
Authors
Loo, Yih Charn
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Visual narrative is the subgenre of visual studies and visual narratives have
long existed as a form of entertainment. They are usually referred in more specific
terms such as animation, films, comics and picturebooks. In the heat of Malaysia’s
government effort in investing in the creative content industry, the effort to raise the
standards of the creative industry should be supported by research in visual
narratives. In order to further understand the working of visual narratives, this
research seeks to address the lack of documentation of techniques in static visual
narratives. The research chooses to look into a case study of a visual narrative
produced by Jimmy Liao. Liao is a renowned author of picturebooks. He is chosen
because of the popularity of his work worldwide and the pioneer status of his works
in the visual field in Taiwan. The research has three objectives. Firstly, the research
aims to determine the main function of visuals (in the interaction with text) in
delivering visual narrative experience. Secondly, the research seeks to investigate the
robust visual narrative techniques in delivering narrative experience. Lastly, the
research compares different visual narrative techniques used by Jimmy Liao to a
local illustrator, The Farm. The analysis of data is conducted using a theoretical
framework that includes theories such as Halliday’s metafunctions of language in
multimodality, Nikolajeva and Scott’s idea of visual-word relationship, Iser’s
elaboration on content and strategies and Wolf’s idea of narratological
reconceptualization. The research is carried out in four (4) phases. Firstly, the
research will look at the literature review to uncover issue regarding the development
in visual narratives.
Description
Keywords
Visual narrative techniques in , delivering visual experience