Visual Narrative Techniques In Delivering Visual Experience: A Case Study Of Jimmy Liao's Picturebook

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dc.contributor.authorLoo, Yih Charn
dc.date.accessioned2019-09-04T07:07:30Z
dc.date.available2019-09-04T07:07:30Z
dc.date.issued2017-06
dc.description.abstractVisual narrative is the subgenre of visual studies and visual narratives have long existed as a form of entertainment. They are usually referred in more specific terms such as animation, films, comics and picturebooks. In the heat of Malaysia’s government effort in investing in the creative content industry, the effort to raise the standards of the creative industry should be supported by research in visual narratives. In order to further understand the working of visual narratives, this research seeks to address the lack of documentation of techniques in static visual narratives. The research chooses to look into a case study of a visual narrative produced by Jimmy Liao. Liao is a renowned author of picturebooks. He is chosen because of the popularity of his work worldwide and the pioneer status of his works in the visual field in Taiwan. The research has three objectives. Firstly, the research aims to determine the main function of visuals (in the interaction with text) in delivering visual narrative experience. Secondly, the research seeks to investigate the robust visual narrative techniques in delivering narrative experience. Lastly, the research compares different visual narrative techniques used by Jimmy Liao to a local illustrator, The Farm. The analysis of data is conducted using a theoretical framework that includes theories such as Halliday’s metafunctions of language in multimodality, Nikolajeva and Scott’s idea of visual-word relationship, Iser’s elaboration on content and strategies and Wolf’s idea of narratological reconceptualization. The research is carried out in four (4) phases. Firstly, the research will look at the literature review to uncover issue regarding the development in visual narratives.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/8800
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectVisual narrative techniques inen_US
dc.subjectdelivering visual experienceen_US
dc.titleVisual Narrative Techniques In Delivering Visual Experience: A Case Study Of Jimmy Liao's Picturebooken_US
dc.typeThesisen_US
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