The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
Loading...
Date
2014
Authors
Goh, Kai Ning
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
This study examines the purchasing of hybrid cars in Penang, Malaysia by
understanding the factors which influence the consumers’ purchase intention. Hybrid
cars refers to a car which uses two or more distinct power sources to move. A hybrid
car is also known as hybrid-electric vehicles (HEV) which is using an internal
combustion engine with an electric motor. The importance of adopting a hybrid car has
been gaining public attention due to its environmental conservation property as well as
its fuel efficiency. However, studies which relates to the public perception on
government policy, environmentalism as well as perceived value and perceived risk of
this new technology product in Malaysia is less explored. Theoretical knowledge from
the Theory of Planned Behaviour (TPB) was employed to test model that hypothesized
the relationships between perceived value, perceived risk, environmentalism and
perceived government policy towards the purchase intention of a hybrid car. A selfadministered
survey was carried out and a total of 140 completed responses were
obtained from consumers in Penang, Malaysia. The result driven from analysis revealed
that perceived value and environmentalism have significant positive relationships with
the purchase intention of hybrid car whereas perceived risk has a significant negative
relationship with the purchase intention of a hybrid car. The implication of this study
will be able to serve as an input for commercial and marketable implications to the
automobile industry in Malaysia and help to boost the sales figure of eco cars adopted
locally. In addition, it able to help to to reduce greenhouse gases (GHG) emission from
the local transportation sector. Furthermore, this study will provide insights which
could further adapted by policy-makers to develop better national automotive policy
that is strategic for local action plan and greatly valued by the public.
Description
Keywords
The purchasing of hybrid cars in Penang , the consumers’ purchase intention