The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia
| dc.contributor.author | Goh, Kai Ning | |
| dc.date.accessioned | 2019-05-17T00:19:01Z | |
| dc.date.available | 2019-05-17T00:19:01Z | |
| dc.date.issued | 2014 | |
| dc.description.abstract | This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which is using an internal combustion engine with an electric motor. The importance of adopting a hybrid car has been gaining public attention due to its environmental conservation property as well as its fuel efficiency. However, studies which relates to the public perception on government policy, environmentalism as well as perceived value and perceived risk of this new technology product in Malaysia is less explored. Theoretical knowledge from the Theory of Planned Behaviour (TPB) was employed to test model that hypothesized the relationships between perceived value, perceived risk, environmentalism and perceived government policy towards the purchase intention of a hybrid car. A selfadministered survey was carried out and a total of 140 completed responses were obtained from consumers in Penang, Malaysia. The result driven from analysis revealed that perceived value and environmentalism have significant positive relationships with the purchase intention of hybrid car whereas perceived risk has a significant negative relationship with the purchase intention of a hybrid car. The implication of this study will be able to serve as an input for commercial and marketable implications to the automobile industry in Malaysia and help to boost the sales figure of eco cars adopted locally. In addition, it able to help to to reduce greenhouse gases (GHG) emission from the local transportation sector. Furthermore, this study will provide insights which could further adapted by policy-makers to develop better national automotive policy that is strategic for local action plan and greatly valued by the public. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/8210 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | The purchasing of hybrid cars in Penang | en_US |
| dc.subject | the consumers’ purchase intention | en_US |
| dc.title | The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia | en_US |
| dc.type | Thesis | en_US |
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