Ecotourism development in Cameron Highlands
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Date
2007
Authors
Lee, Boon Hiong
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Abstract
Ecotourism is one of the new tourism products in Malaysia which is based on ecology,
education and agriculture. Cameron Highlands is one of the largest highland resorts in
Malaysia. Cameron Highlands is a famous tourist destination with cool pleasant
climate and rich biodiversity. The tourism sector is an important economic resource in
Cameron Highlands. This research examined ecotourism activities in Cameron
Highlands, tourist perception on deforestation and erosion or landslide and tourist
perception on measures to conserve the environment in Cameron Highlands. A total of
384 tourists were selected based on random and stratified sampling. Data from the
survey were analysed using Chi Square test. The results indicated that tourists are
attracted to ecotourism activities which are trekking in the jungle, watching flora and
fauna in the jungle, visit orang asli villages and visit natural countryside surroundings.
In tourist perception, the issues of deforestation and erosion or landslide were
considered serious. These problems not only bring negative effects but also threaten
the tourism sector in Cameron Highlands. In tourist peception, conservation measures
are needed to protect the environment in Cameron Highlands. In conclusion,
ecotourism is the best option for development towards achieving sustainable
development in Cameron Highlands.
Description
Master
Keywords
Humanities , Ecotourism , Ecotourism development , Cameron Highlands