Factors influencing international tourists in choosing a travel destination: case study of Penang, Malaysia
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Date
2006
Authors
Lay Pool, Ang
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Abstract
The aim of this paper is to define the elements that affect tourists in choosing a
destination. The travel behaviour, the pull and push faCtors for a destination and image
of a destination are elements which will affect the decision-making. Besides of clarifying
pull factors, this research explores perspectives of international tourists about image of
Penang. This paper discussed three main parts: (a) The elements or factors for tourists
in choosing a travel destination (b) The reason or purpose for making trip, and (c) Image
of Penang from international tourists. Besides frequency and cross tabulation analysis,
factors analysis is used to clarify elements that influence tourist's priority in choosing a
travel destination and image of Penang as a travel destination. As a conclusion,
recommendations for improve tourism in Penang will be suggest.