Factors influencing international tourists in choosing a travel destination: case study of Penang, Malaysia

dc.contributor.author	Lay Pool, Ang
dc.date.accessioned	2015-05-25T06:30:05Z
dc.date.available	2015-05-25T06:30:05Z
dc.date.issued	2006
dc.description.abstract	The aim of this paper is to define the elements that affect tourists in choosing a destination. The travel behaviour, the pull and push faCtors for a destination and image of a destination are elements which will affect the decision-making. Besides of clarifying pull factors, this research explores perspectives of international tourists about image of Penang. This paper discussed three main parts: (a) The elements or factors for tourists in choosing a travel destination (b) The reason or purpose for making trip, and (c) Image of Penang from international tourists. Besides frequency and cross tabulation analysis, factors analysis is used to clarify elements that influence tourist's priority in choosing a travel destination and image of Penang as a travel destination. As a conclusion, recommendations for improve tourism in Penang will be suggest.	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/704
dc.language.iso	en	en_US
dc.title	Factors influencing international tourists in choosing a travel destination: case study of Penang, Malaysia	en_US
dc.type	Thesis	en_US

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