Business strategy formulation for a Malaysian industrial gases company in PV (Photovoltaics) sector
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Date
2010
Authors
Ling Fang, Lee
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Journal ISSN
Volume Title
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Abstract
The aim of this research is to formulate business strategy for a local industrial gases
company, Oras Skystis Malaysia (OSM), to sustain in Photovoltaics (PV) sector from
Malaysia perspective. A literature review was conducted to identify strategy formulation
processes. Then, data collection through face-to-face interviews with seven interviewees; they are from OSM and PV sector. In addition, OSM's internal documents and its industry study were assessed among the research. Gathered information/data were analysed with strategy formulation processes; they are internal analysis, external analysis, SWOT analysis and developed series strategic actions through TOWS analysis. However, perfect strategies always fail due to poor implementation. Hence, The Balanced Scorecard has been extended
to guide the strategies implementation in this study. Conclusion of the study suggested
OSM to practice Intensive Strategies, which focus on Market Development. The proposed strategies are developed from Malaysia perspective, and it serves as a useful guide for other further studies on the industrial gases industry in local market.