Business strategy formulation for a Malaysian industrial gases company in PV (Photovoltaics) sector

dc.contributor.author	Ling Fang, Lee
dc.date.accessioned	2015-05-21T08:52:17Z
dc.date.available	2015-05-21T08:52:17Z
dc.date.issued	2010
dc.description.abstract	The aim of this research is to formulate business strategy for a local industrial gases company, Oras Skystis Malaysia (OSM), to sustain in Photovoltaics (PV) sector from Malaysia perspective. A literature review was conducted to identify strategy formulation processes. Then, data collection through face-to-face interviews with seven interviewees; they are from OSM and PV sector. In addition, OSM's internal documents and its industry study were assessed among the research. Gathered information/data were analysed with strategy formulation processes; they are internal analysis, external analysis, SWOT analysis and developed series strategic actions through TOWS analysis. However, perfect strategies always fail due to poor implementation. Hence, The Balanced Scorecard has been extended to guide the strategies implementation in this study. Conclusion of the study suggested OSM to practice Intensive Strategies, which focus on Market Development. The proposed strategies are developed from Malaysia perspective, and it serves as a useful guide for other further studies on the industrial gases industry in local market.	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/685
dc.language.iso	en	en_US
dc.title	Business strategy formulation for a Malaysian industrial gases company in PV (Photovoltaics) sector	en_US
dc.type	Thesis	en_US

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