Remaining competitive in China: a case study of ACIC's business model on work-integrated -learning
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Date
2010-10
Authors
Wong, Kang Ying
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Abstract
This case study explores the strategy engaged by Australia China Investment Corporation
(ACIC), taking into account the effects of globalization and the emerging-economy
environment of the People’s Republic of China (PRC). ACIC’s business model is based on
Work-Integrated-Learning. The Company’s flagship programme, Study Abroad Internship
Programme, is chosen as the study object. This case study aims to confirm if the current
strategy employed by the company is applicable to remain competitive in the PRC market
and further find out the effects of these strategies. The country analysis conducted is PESTLE,
based on the framework of Global Competitive Index. SWOT analysis, TOWS matrix with
attributes of Balanced Scorecard, and Quality Function Deployment (QFD) concepts together
with Sun Tzu Art of Strategy are employed as analysis techniques. It is found that ACIC is
employing a combination of strategies and has managed to remain competitive in PRC with
an increasing revenue trend. The company focuses on learning and growth as well as its
internal processes. Intelligence and information is its utmost priority while positioning,
targeting, strength and weakness estimation are also regarded as important. The case study
results, while answering the research questions, have also encourage a paradigm shift on
defining global business strategy, especially in the dynamic emerging economy of PRC.
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Keywords
Business Administration , ACIC's Business Model