Remaining competitive in China: a case study of ACIC's business model on work-integrated -learning

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dc.contributor.authorWong, Kang Ying
dc.date.accessioned2014-09-05T02:23:44Z
dc.date.available2014-09-05T02:23:44Z
dc.date.issued2010-10
dc.description.abstractThis case study explores the strategy engaged by Australia China Investment Corporation (ACIC), taking into account the effects of globalization and the emerging-economy environment of the People’s Republic of China (PRC). ACIC’s business model is based on Work-Integrated-Learning. The Company’s flagship programme, Study Abroad Internship Programme, is chosen as the study object. This case study aims to confirm if the current strategy employed by the company is applicable to remain competitive in the PRC market and further find out the effects of these strategies. The country analysis conducted is PESTLE, based on the framework of Global Competitive Index. SWOT analysis, TOWS matrix with attributes of Balanced Scorecard, and Quality Function Deployment (QFD) concepts together with Sun Tzu Art of Strategy are employed as analysis techniques. It is found that ACIC is employing a combination of strategies and has managed to remain competitive in PRC with an increasing revenue trend. The company focuses on learning and growth as well as its internal processes. Intelligence and information is its utmost priority while positioning, targeting, strength and weakness estimation are also regarded as important. The case study results, while answering the research questions, have also encourage a paradigm shift on defining global business strategy, especially in the dynamic emerging economy of PRC.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/57
dc.language.isoenen_US
dc.subjectBusiness Administrationen_US
dc.subjectACIC's Business Modelen_US
dc.titleRemaining competitive in China: a case study of ACIC's business model on work-integrated -learningen_US
dc.typeThesisen_US
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