Malaysian Halal Standard (Ms1500:2004) : Do Halal Food Manufacturers Have Intention To Be Certified ?
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Date
2006-06
Authors
S.M.Mohiyaddin, Mohamad Ijaz
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Abstract
The Malaysian government has a vision of becoming a global halal hub. In line with
this MS 1500:2004 Halal Standard was introduced as extension to the existing halal
logo and certification. The objective of this study is to investigate whether there is any
intention of halal food manufacturers to be certified with the Halal Standard. Halal
food manufacturers were selected in this study because they already have the basic
knowledge of halal requirements. A modified model of the Theory of Planned
Behavior was used as the basis of this study. Attitude component in this study was
represented by perceived problems and perceived benefits, subjective norm was
represented by competitive pressure and customer's expectation and perceived
behavioral control was represented by perceived compliance control. A total of 70
responses were received from questionnaires distributed to all halal food
manufacturers listed in the FMM-MATRADE Industry (Food and Beverage- halal
section) 2005/2006 directory. The findings indicate that TPB model is fit to predict the
intention of halal food manufacturers to be certified with the Halal Standard. The
findings also shows that perceived benefits, customer's expectation and perceived
compliance control has a positive influence on intention of halal food manufacturers
to be certified with the Halal Standard. Perceived benefits had a greater relative
weight compared to customer's expectation and perceived compliance control. The
other two factors, perceived problems and competitive pressure does not have a
significance influence on intention of halal food manufacturers to be certified with the
Halal Standard.
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Keywords
Industrial Management , Quality control -- Standards