Malaysian Halal Standard (Ms1500:2004) : Do Halal Food Manufacturers Have Intention To Be Certified ?
| dc.contributor.author | S.M.Mohiyaddin, Mohamad Ijaz | |
| dc.date.accessioned | 2016-04-08T07:22:16Z | |
| dc.date.available | 2016-04-08T07:22:16Z | |
| dc.date.issued | 2006-06 | |
| dc.description.abstract | The Malaysian government has a vision of becoming a global halal hub. In line with this MS 1500:2004 Halal Standard was introduced as extension to the existing halal logo and certification. The objective of this study is to investigate whether there is any intention of halal food manufacturers to be certified with the Halal Standard. Halal food manufacturers were selected in this study because they already have the basic knowledge of halal requirements. A modified model of the Theory of Planned Behavior was used as the basis of this study. Attitude component in this study was represented by perceived problems and perceived benefits, subjective norm was represented by competitive pressure and customer's expectation and perceived behavioral control was represented by perceived compliance control. A total of 70 responses were received from questionnaires distributed to all halal food manufacturers listed in the FMM-MATRADE Industry (Food and Beverage- halal section) 2005/2006 directory. The findings indicate that TPB model is fit to predict the intention of halal food manufacturers to be certified with the Halal Standard. The findings also shows that perceived benefits, customer's expectation and perceived compliance control has a positive influence on intention of halal food manufacturers to be certified with the Halal Standard. Perceived benefits had a greater relative weight compared to customer's expectation and perceived compliance control. The other two factors, perceived problems and competitive pressure does not have a significance influence on intention of halal food manufacturers to be certified with the Halal Standard. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/1857 | |
| dc.subject | Industrial Management | en_US |
| dc.subject | Quality control -- Standards | en_US |
| dc.title | Malaysian Halal Standard (Ms1500:2004) : Do Halal Food Manufacturers Have Intention To Be Certified ? | en_US |
| dc.type | Thesis | en_US |
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