Factors influencing the green purchase behavior of environmental related volunteers in Penang
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Date
2010
Authors
Shwu Shyan, Tan
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Abstract
Consumers have started to real ize that their purchasing behavior can cause a
huge impact to the environment as there is a worldwide concern on environmental
degradation issues such as global warming and pollutions. "Green" is now in the
mainstream of modem businesses. Therefore, being socially respons ible by offering
green (environmentally friendly) products and services should be the practices of any
companies that wish to sustain a competitive advantage in today's business world.
This study is to investigate on the factors that would influence the green purchase
behavior of Penang's green volunteers who are participating in any environmental
related activities and also the importance of these factors in terms of their ranking.
Eight variables were used in thi s study including social influence, se lf-identity,
ecological affect, environmental label, env ironmental knowledge, environmental
attitude, environmental concern and demographic (gender, educational level and
income level). It is found that social influence, environmental concern, -green product
knowledge (one dimension in environmental' knowledge), specific environmental
knowledge (one dimension in environmental knowledge), environmental label and
income level are having significant impact to green purchase behavior of green
volunteers, in terms of their ranking of importance.