Factors influencing the green purchase behavior of environmental related volunteers in Penang

Factors influencing the green purchase behavior of environmental related volunteers in Penang

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dc.contributor.author	Shwu Shyan, Tan
dc.date.accessioned	2015-05-25T07:42:40Z
dc.date.available	2015-05-25T07:42:40Z
dc.date.issued	2010
dc.description.abstract	Consumers have started to real ize that their purchasing behavior can cause a huge impact to the environment as there is a worldwide concern on environmental degradation issues such as global warming and pollutions. "Green" is now in the mainstream of modem businesses. Therefore, being socially respons ible by offering green (environmentally friendly) products and services should be the practices of any companies that wish to sustain a competitive advantage in today's business world. This study is to investigate on the factors that would influence the green purchase behavior of Penang's green volunteers who are participating in any environmental related activities and also the importance of these factors in terms of their ranking. Eight variables were used in thi s study including social influence, se lf-identity, ecological affect, environmental label, env ironmental knowledge, environmental attitude, environmental concern and demographic (gender, educational level and income level). It is found that social influence, environmental concern, -green product knowledge (one dimension in environmental' knowledge), specific environmental knowledge (one dimension in environmental knowledge), environmental label and income level are having significant impact to green purchase behavior of green volunteers, in terms of their ranking of importance.	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/727
dc.language.iso	en	en_US
dc.title	Factors influencing the green purchase behavior of environmental related volunteers in Penang	en_US
dc.type	Thesis	en_US

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