Traits Of Successful Franchisee: A Study On Franchisees In China
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Date
2011-12
Authors
Amy Heah
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Abstract
This study investigates the existence of franchise in Shenzhen China. This research
attempts to analyze the relationship between traits (teamwork, leadership, work ethic,
networking and openness) as independent variable and the successful franchisee (financial
status, reputation and sustainability) as dependent variable. To attain its objectives, this study
utilized quantitative approach by distributing survey questionnaire to the franchise within
Shenzhen China. A total of 106 usable responses were received. This study revealed a focus
on traits (teamwork, leadership, work ethic, networking and openness) and the successful
franchisee (financial status, reputation and sustainability). A total of twenty-one hypotheses
were developed to study the effect of the stated independent variables on the dependent
variables. The entire hypotheses were successfully tested with the SPSS method. The
Regression analysis was used to test the hypotheses. Nine hypotheses were statistically proven
with positive acceptance. Twelve hypotheses were rejected due to its insignificance. The
results of the survey indicate that the leadership and work ethic have positive influence on the
franchisee success.
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Keywords
Investigates the existence of franchise , In Shenzhen China.