Traits Of Successful Franchisee: A Study On Franchisees In China

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dc.contributor.authorAmy Heah
dc.date.accessioned2016-10-06T07:53:56Z
dc.date.available2016-10-06T07:53:56Z
dc.date.issued2011-12
dc.description.abstractThis study investigates the existence of franchise in Shenzhen China. This research attempts to analyze the relationship between traits (teamwork, leadership, work ethic, networking and openness) as independent variable and the successful franchisee (financial status, reputation and sustainability) as dependent variable. To attain its objectives, this study utilized quantitative approach by distributing survey questionnaire to the franchise within Shenzhen China. A total of 106 usable responses were received. This study revealed a focus on traits (teamwork, leadership, work ethic, networking and openness) and the successful franchisee (financial status, reputation and sustainability). A total of twenty-one hypotheses were developed to study the effect of the stated independent variables on the dependent variables. The entire hypotheses were successfully tested with the SPSS method. The Regression analysis was used to test the hypotheses. Nine hypotheses were statistically proven with positive acceptance. Twelve hypotheses were rejected due to its insignificance. The results of the survey indicate that the leadership and work ethic have positive influence on the franchisee success.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2688
dc.subjectInvestigates the existence of franchiseen_US
dc.subjectIn Shenzhen China.en_US
dc.titleTraits Of Successful Franchisee: A Study On Franchisees In Chinaen_US
dc.typeThesisen_US
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