Globalization challenges of a MNC: effects of leadership and motivation on quality performance moderated by the cultural differences between Malaysia and Vietnam
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Date
2010
Authors
Lakshmanan, Vishva
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Abstract
This study aims to cover an area that has not been fully understood but which is gaining in
importance in recent years. With the extent of globalization, it's without any doubt that
companies would need to go beyond national shores in order to compete more effectively
globally. Besides overcoming bureaucratic challenges, the bigger challenge at hand resides
with its workforce and how they are able to make full advantage of this workforce to enhance
their competitive advantage, especially on quality products and services (values) to customers.
This paper aims to understand the interaction between leadership and motivation on the
outgoing quality of a single organization that is operating across Malaysia and Vietnam.' The
company is expected to have a standard vision, goals and strategies across their sites, with the
key difference being the cultural differences in the site. The findings prove that leadership
plays a key role in influencing the performance of the company's quality performance.
Motivation and cultural differences were found to play a secondary role and are basically
controlled by the company culture, which are molded by the leaders. The implication of these
findings, reveal that more focus on leadership is necessary for a firm to do well globally in
terms of quality to customers. Understanding these factors, help define the management model
for firms that operate across borders.