Globalization challenges of a MNC: effects of leadership and motivation on quality performance moderated by the cultural differences between Malaysia and Vietnam
| dc.contributor.author | Lakshmanan, Vishva | |
| dc.date.accessioned | 2015-05-12T04:45:26Z | |
| dc.date.available | 2015-05-12T04:45:26Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | This study aims to cover an area that has not been fully understood but which is gaining in importance in recent years. With the extent of globalization, it's without any doubt that companies would need to go beyond national shores in order to compete more effectively globally. Besides overcoming bureaucratic challenges, the bigger challenge at hand resides with its workforce and how they are able to make full advantage of this workforce to enhance their competitive advantage, especially on quality products and services (values) to customers. This paper aims to understand the interaction between leadership and motivation on the outgoing quality of a single organization that is operating across Malaysia and Vietnam.' The company is expected to have a standard vision, goals and strategies across their sites, with the key difference being the cultural differences in the site. The findings prove that leadership plays a key role in influencing the performance of the company's quality performance. Motivation and cultural differences were found to play a secondary role and are basically controlled by the company culture, which are molded by the leaders. The implication of these findings, reveal that more focus on leadership is necessary for a firm to do well globally in terms of quality to customers. Understanding these factors, help define the management model for firms that operate across borders. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/626 | |
| dc.language.iso | en | en_US |
| dc.title | Globalization challenges of a MNC: effects of leadership and motivation on quality performance moderated by the cultural differences between Malaysia and Vietnam | en_US |
| dc.type | Thesis | en_US |
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