Factors Influencing Intention To Consume Herbal Supplement
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Date
2004-03
Authors
Syed Mohamed, Abbas
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Abstract
The recent growth of herbal industry in Malaysia intensifies the challenges
among market players. The main ingredient to be successful in the competitive
industry is to be customer-oriented and market-driven. This research aims to
contribute to the general understanding of consumer behavioral intention towards
choice preferences, and to assist marketers in determining factors that influence
consumers' intention towards herbal supplement.
Description
Keywords
Influencing Intention , Herbal Supplement