Factors Influencing Intention To Consume Herbal Supplement

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Date
2004-03
Authors
Syed Mohamed, Abbas
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Abstract
The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers' intention towards herbal supplement.
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Keywords
Influencing Intention , Herbal Supplement
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