Factors Influencing Intention To Consume Herbal Supplement

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dc.contributor.authorSyed Mohamed, Abbas
dc.date.accessioned2020-10-22T01:58:34Z
dc.date.available2020-10-22T01:58:34Z
dc.date.issued2004-03
dc.description.abstractThe recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers' intention towards herbal supplement.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/10546
dc.subjectInfluencing Intentionen_US
dc.subjectHerbal Supplementen_US
dc.titleFactors Influencing Intention To Consume Herbal Supplementen_US
dc.typeThesisen_US
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