The Development Of Green Homes In Malaysia : Assessing The Readiness Of Housing Development Company
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Date
2017-06
Authors
Naintin, Peter Jr
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Any business organisation want to upkeep their position in the diverse and
dynamic market. For the housing development company, there are challenges from
internal and external factors in developing green homes in Malaysia. This study is
primarily to assess the acceptance on green homes development by the employees of
the housing developer in Malaysia. The study used a structured survey, which was
conducted independently to obtain feedback from respondents. In this study, 351
survey forms were distributed to respondents residing in major cities in Malaysia
and a total of 105 completed questionnaires, which answered by respondents, were
obtained. This represents a response rate of 30 percent. Based on the literature
reviews, there were three main variables, namely the employees’ characteristics,
company’s characteristic and company’s external factor that affect an organisation's
readiness to adopt changes. Meanwhile, Pearson’s correlation and regression
analysis was used to investigate the relationship between these variables and the
readiness of housing developers in developing green homes. Based on the analysis,
the study showed that the level of readiness of housing developers has a strong and
positive correlation with the company’s characteristic and company’s external
factors. In addition, the readiness of housing developer also has a slight correlation
with the employees’ characteristics. Based on descriptive analysis, the study found
that the willingness of housing developer is right in the middle and segmented as
adopter. Finally, the study lists the factors that can be used as a guide to promote the
readiness of the housing developers in developing green homes.
Description
Keywords
Development of green homes in Malaysia , housing development company