The Development Of Green Homes In Malaysia : Assessing The Readiness Of Housing Development Company
| dc.contributor.author | Naintin, Peter Jr | |
| dc.date.accessioned | 2019-09-05T07:56:33Z | |
| dc.date.available | 2019-09-05T07:56:33Z | |
| dc.date.issued | 2017-06 | |
| dc.description.abstract | Any business organisation want to upkeep their position in the diverse and dynamic market. For the housing development company, there are challenges from internal and external factors in developing green homes in Malaysia. This study is primarily to assess the acceptance on green homes development by the employees of the housing developer in Malaysia. The study used a structured survey, which was conducted independently to obtain feedback from respondents. In this study, 351 survey forms were distributed to respondents residing in major cities in Malaysia and a total of 105 completed questionnaires, which answered by respondents, were obtained. This represents a response rate of 30 percent. Based on the literature reviews, there were three main variables, namely the employees’ characteristics, company’s characteristic and company’s external factor that affect an organisation's readiness to adopt changes. Meanwhile, Pearson’s correlation and regression analysis was used to investigate the relationship between these variables and the readiness of housing developers in developing green homes. Based on the analysis, the study showed that the level of readiness of housing developers has a strong and positive correlation with the company’s characteristic and company’s external factors. In addition, the readiness of housing developer also has a slight correlation with the employees’ characteristics. Based on descriptive analysis, the study found that the willingness of housing developer is right in the middle and segmented as adopter. Finally, the study lists the factors that can be used as a guide to promote the readiness of the housing developers in developing green homes. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/8835 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Development of green homes in Malaysia | en_US |
| dc.subject | housing development company | en_US |
| dc.title | The Development Of Green Homes In Malaysia : Assessing The Readiness Of Housing Development Company | en_US |
| dc.type | Thesis | en_US |
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