Factors influencing compulsive buying behavior: a study of Penang shoppers
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Date
2008
Authors
Mohd Shafii, Nor Idayu
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Abstract
Compulsive buying behavior is not something new in Malaysia yet only small number of
Malaysia knows what compulsive buying really is. Compulsive buying is chronic, repetitive purchasing
that becomes a primary response to negative events of feelings (O'Quinn and
·Faber, 1989). Moreover everyone regardless their gender, age or social status may be the
victim of compulsive buying. For that reason this study investigates the factors contributing to
compulsive purchase tendency among shoppers in Penang. A total of 200 structured
questionnaires were distributed in Universiti Sains Malaysia .and Queens bay Mall Penang. In
order to achieve the research objectives five hypothesis were developed and these factors;
price, sales promotion, credit card use, self-esteem and social/lifestyle were found to have
significant relationship with compulsive purchase tendency. This study also discriminates
factors that contribute to non-compulsive and compulsive purchase tendency. The findings of
the research contribute to the knowledge, customers, the marketer as well as the policy maker.
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Keywords
Compulsive buying behavior , Penang shoppers