Factors influencing compulsive buying behavior: a study of Penang shoppers
| dc.contributor.author | Mohd Shafii, Nor Idayu | |
| dc.date.accessioned | 2016-01-14T09:05:28Z | |
| dc.date.available | 2016-01-14T09:05:28Z | |
| dc.date.issued | 2008 | |
| dc.description.abstract | Compulsive buying behavior is not something new in Malaysia yet only small number of Malaysia knows what compulsive buying really is. Compulsive buying is chronic, repetitive purchasing that becomes a primary response to negative events of feelings (O'Quinn and ·Faber, 1989). Moreover everyone regardless their gender, age or social status may be the victim of compulsive buying. For that reason this study investigates the factors contributing to compulsive purchase tendency among shoppers in Penang. A total of 200 structured questionnaires were distributed in Universiti Sains Malaysia .and Queens bay Mall Penang. In order to achieve the research objectives five hypothesis were developed and these factors; price, sales promotion, credit card use, self-esteem and social/lifestyle were found to have significant relationship with compulsive purchase tendency. This study also discriminates factors that contribute to non-compulsive and compulsive purchase tendency. The findings of the research contribute to the knowledge, customers, the marketer as well as the policy maker. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/1621 | |
| dc.language.iso | en | en_US |
| dc.subject | Compulsive buying behavior | en_US |
| dc.subject | Penang shoppers | en_US |
| dc.title | Factors influencing compulsive buying behavior: a study of Penang shoppers | en_US |
| dc.type | Thesis | en_US |
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