Khalayak desa di Kelantan dan makluma t politik tempatan melalui berita televisyen
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Date
2002-05
Authors
Dollah, Mohd Zain
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Abstract
Television plays an important role in the dissemination of political information.
Political information is related to the reporting of organizational and legal struggles
to gain power in society through the mass media and this includes speeches
conveyed by- political actor, reports on competition for the certain post in political
organization and stories on election. With the current political turmoil in Malaysia,
this study will find out the rural Kelantanese audience's opinion regarding political
information which is disseminated through television news. This study which is
conducted in Kelantan is interesting because the state is governed by an opposition
political power whereas television broadcast is transmitted directly from Kuala
Lumpur and controlled by a centralized ruling government that has a different
political orientation. Meanwhile, the state has no proper means of broadcast media
to disseminate its current political information to the domestic audience. This study
also surveyed the audience reception to discover their evaluation towards the
political information aired by television news in two different rural areas which are
measured by their _distance from the nearest town. This study uses survey
questionnaire and focus groups interview methods. This study discovered that ( l)
the Kelantanese rural audiences are not so confident about and not very dependent
on television news as a source of political information. In fact, they dispute the
credibility of source and content reporting about certain domestic political issues
which they perceived as unclear, biased and contrary to the real situation.
Meanwhile, (2) the influence of alternative information has increased and has
affected the audience's perception towards reading mainstream political information.
The audience's dissatisfaction over mainstream information led them to shift to
alternative information. At the same time, (3) although there are many types of mass
media, political speeches are still popular as a source of political information among
rural audiences in Kelantan. This good reception is strongly related to the popularity
of certain speaker and the failure of other media to give adequate explanation over
certain issues. If the imbalanced, unclear and incorrect news reports are allowed to
carry on, television will likely lose its appeal and credibility.
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Keywords
Maklumat politik tempatan , Berita televisyen