Selling Model Of Land Rover In China An Empirical Analysis For Tata Group India
Loading...
Date
2014
Authors
Zhong, Guoqiang
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Supported by the government in financial and policy, auto industry became one of the
core industries in China, especially during the booming time of Chinese economy.
Nevertheless, with the competition increased, future sales become unclear for the auto
manufacturers. Present study applied time series data to develop a sales model of Land
Rover for Tata Motor in China. Time series data were chosen from 2004 to 2013 since
Jaguar and Land Rover first introduced to China in 2003. Hence, OLS Regression
method is chosen in this study to generate the sales model for Land Rover in China. This
study will investigate the correlation between the Land Rover’s sales unit and its prices,
price of BMW SUV, exchange rate, petrol price, import tariff of auto, interest rate of the
car loan and the GDP per capita. The result shows that the Land Rover sales variable is
positively with GDP per capital and competitor BMW SUV Price; both of the
coefficients are significant. It has a negative and significant relationship with Land
Rover Price, Exchange rate and Auto Import Tariff. Meanwhile, it has no significant
relationship with Petrol price and Interest rate of car loan. Most of the results are
consistent with theory. After the analysis, it is hope that the model will be useful for the
company’s forecast in China
Description
Keywords
Selling model of , land rover in China