Selling Model Of Land Rover In China An Empirical Analysis For Tata Group India

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dc.contributor.authorZhong, Guoqiang
dc.date.accessioned2017-11-10T07:22:33Z
dc.date.available2017-11-10T07:22:33Z
dc.date.issued2014
dc.description.abstractSupported by the government in financial and policy, auto industry became one of the core industries in China, especially during the booming time of Chinese economy. Nevertheless, with the competition increased, future sales become unclear for the auto manufacturers. Present study applied time series data to develop a sales model of Land Rover for Tata Motor in China. Time series data were chosen from 2004 to 2013 since Jaguar and Land Rover first introduced to China in 2003. Hence, OLS Regression method is chosen in this study to generate the sales model for Land Rover in China. This study will investigate the correlation between the Land Rover’s sales unit and its prices, price of BMW SUV, exchange rate, petrol price, import tariff of auto, interest rate of the car loan and the GDP per capita. The result shows that the Land Rover sales variable is positively with GDP per capital and competitor BMW SUV Price; both of the coefficients are significant. It has a negative and significant relationship with Land Rover Price, Exchange rate and Auto Import Tariff. Meanwhile, it has no significant relationship with Petrol price and Interest rate of car loan. Most of the results are consistent with theory. After the analysis, it is hope that the model will be useful for the company’s forecast in Chinaen_US
dc.identifier.urihttp://hdl.handle.net/123456789/5281
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectSelling model ofen_US
dc.subjectland rover in Chinaen_US
dc.titleSelling Model Of Land Rover In China An Empirical Analysis For Tata Group Indiaen_US
dc.typeThesisen_US
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