Task And Media Characteristics To Task Performance : The Mediating Effect Of Social Communication Technologies (SCTs) In Business Organizations
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Date
2013
Authors
Ong, Eng Hong
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
The increasing significance of social communication technologies (SCTs) usage
within an organization has become new information processing and resulting in
business process transitions. By applying media richness theory, this research
investigated how social communication technologies can be used by an employee to
fit the task characteristics with the media characteristics deliberation. Seven media
selected which were telephone, email, blog, video conferencing, instant messenger,
intranet portal and social network sites to be measured under several criteria. The six
criteria for medium included availability comfort level, secure, feedback, amount of
information and media cues.
In this study, 189 respondents were collected from the employees who were
involved in various industries and departments. The data collected from the survey
were analyzed using Smart PLS to test the hypotheses. The result revealed that task
characteristics and media characteristics were related to the use of social
communication technologies, and these media usage resulted in positive task
performance. The performance of a few specific technologies demonstrated binding
effects such as the email performance was associated with instant messenger
performance.
This study provided the insights on media selection by considering the media
characteristics and task characteristics in order to improve task performance in
organizations. The employee can handle the task efficiently and effectively by
integrating the existing media with new media. In terms of practical contributions, the
employees can refer to the guidelines in selecting the most appropriate SCTs in the
workplace.
Description
Keywords
Social communication technologies , fit the task characteristics.