Responsible Tourism: Ethic Among The Tourists
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Date
2006-06
Authors
Leong, Brenda Ing Ing
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Sustainable tourism has long been introduced to the tourism sector and it
evolves from sustainable development starting from conventional mass tourism to the
sustainable tourism that is widely known today. The awareness of environmental
importance was being brought up by a series of important events and later influences
the definition of sustainable tourism. Researchers regard the phenomenon as
paradigm shift towards green paradigm and eventually formed the alternative tourism.
Different terminologies of alternative tourism involves various approaches;
environmental approach, value-based approach and specific products as marketing
strategies. The value based approach later develops into the concept of responsible
tourism with the influence from the major event including Cape Town Declaration and
the Global Code of Ethics. The shift from dominant western environmental paradigm to
green paradigm had influence the characteristic of the tourists and therefore promotes
the emergence of ne~ tourist which evolves into responsible tourists.
This research seeks to develop understanding of Responsible Tourism concept
as there is lack of such research being documented in Malaysia. It will also explore the
guidelines proposed by different individuals and organization, examine the consumers'
behavior while traveling and their perceptions of Responsible Tourism criteria. Results
ofT-Tests show that the population samples are responsible tourists regardless of the
gender and nationality meanwhile the mean score for the perception of environment
responsibilities are the highest compare to social responsibilities and economic
responsibilities suggesting that Malaysians are more environmentally aware. This
paper concludes with research implications and recommendation for future research.
Description
Keywords
Responsible tourism , responsible tourist.