Employees' data mining readiness in the insurance industry - an exploratory study
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Date
2002-05
Authors
Panjang Adni, Ruzi
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Abstract
This study intends to identify the factors that may affect employees' data mining
readiness level. It also intends to assess the employees' readiness level in adopting the
.data mining. At the same time this study will try to find out if there is any relationship
between these factors and the employees' data mining readiness. Based on literatures,
researches, and works available, four variables were identified, namely clarity of
business strategy, users' skills and experience, data-driven culture, as well as data
quality. Questionnaires were distributed using the convenience sampling method to
200 employees of twelve insurance companies in Penang and Kuala Lumpur. The
findings of the study show that these employees have neutral reactions towards using
data mining. The study also found that the users' skills and experience does have an
impact on employees' readiness level. Nevertheless, the other three factors do not
have a relationship with the employees' readiness.
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Keywords
Data mining readiness , Insurance industry