An Analysis On Characteristics And Performance Of Tourism Related Smes In Lenggong Valley, Perak
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Date
2014-09
Authors
Mhd Rashid, Munira
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
The existence of businesses create a potential feature to improve the
competitiveness of UNESCO World Heritage Site of Lenggong Valley as a world
tourism destination. Hence, this study intends to analyse the characteristics and
measure performance of tourism related SMEs in Lenggong Valley, Perak.
Quantitative method of self-administrated questionnaire was done on 106 ownermanager
of tourism related SMEs. Characteristics of tourism related SMEs were
measured through owner- manager characteristics, business characteristics and
networking, while performance were measured through owner- manager satisfaction
with the general performance, growth of profit and sales. The results show majority
of the tourism related SMEs in Lenggong Valley were managed by the owners in the
middle ages, Malays, had moderate standard education of secondary school and
started the businesses to generate income. The businesses were mostly sole
proprietorship, micro-scale, food businesses and had been operated for less than 10
years. The owner-managers used their own saving to start their businesses with the
capital less than RM3,500, used conventional marketing of word-of-mouth for
marketing, did not adopt technology, and had low level of product innovation. Over
half of the businesses had received government's support. The performance of
tourism SMEs in Lenggong Valley had increased in the range of 41% to 60% within
these three years. Based on the findings, researcher concludes that Lenggong Valley is still a new yet developing area in the tourism sector and entrepreneurial awareness
among the local community still need to be improved.
Description
Keywords
characteristics and measure performance of tourism related SMEs in Lenggong Valley, Perak