An Analysis On Characteristics And Performance Of Tourism Related Smes In Lenggong Valley, Perak

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dc.contributor.authorMhd Rashid, Munira
dc.date.accessioned2016-11-21T08:08:51Z
dc.date.available2016-11-21T08:08:51Z
dc.date.issued2014-09
dc.description.abstractThe existence of businesses create a potential feature to improve the competitiveness of UNESCO World Heritage Site of Lenggong Valley as a world tourism destination. Hence, this study intends to analyse the characteristics and measure performance of tourism related SMEs in Lenggong Valley, Perak. Quantitative method of self-administrated questionnaire was done on 106 ownermanager of tourism related SMEs. Characteristics of tourism related SMEs were measured through owner- manager characteristics, business characteristics and networking, while performance were measured through owner- manager satisfaction with the general performance, growth of profit and sales. The results show majority of the tourism related SMEs in Lenggong Valley were managed by the owners in the middle ages, Malays, had moderate standard education of secondary school and started the businesses to generate income. The businesses were mostly sole proprietorship, micro-scale, food businesses and had been operated for less than 10 years. The owner-managers used their own saving to start their businesses with the capital less than RM3,500, used conventional marketing of word-of-mouth for marketing, did not adopt technology, and had low level of product innovation. Over half of the businesses had received government's support. The performance of tourism SMEs in Lenggong Valley had increased in the range of 41% to 60% within these three years. Based on the findings, researcher concludes that Lenggong Valley is still a new yet developing area in the tourism sector and entrepreneurial awareness among the local community still need to be improved.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/3139
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectcharacteristics and measure performance of tourism related SMEs in Lenggong Valley, Peraken_US
dc.titleAn Analysis On Characteristics And Performance Of Tourism Related Smes In Lenggong Valley, Peraken_US
dc.typeThesisen_US
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