Usage Of Business Intelligence Sources And Its Influence Towards The Performance Of The Local Manufacturing Enterprises

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dc.contributor.authorSubramaniam, Govindan G.
dc.date.accessioned2016-10-21T08:18:27Z
dc.date.available2016-10-21T08:18:27Z
dc.date.issued2010
dc.description.abstractBusiness environment presently is becoming more competitive in nature and the intelligence about the business environment in general and competitors in particular, has become more valuable. Jaworski and Wee (1993) have empirically demonstrated that as businesses increased their level of intelligence, there is a subsequent increase in quality of strategic plan, market knowledge and product quality. The increase in these factors is in turn reflected in increased business performance. The objective of this study is to investigate to what extent is the local manufacturing enterprises are using business intelligence sources and its influence towards performance. The study also investigates the relationship of business intelligence with business practice (e.g., customer relationship management, team usages, strategic alliances and outsourcing) and performance as an outcome. This study is built from the model that was created by Schneider (2002), applying similar theoretical development to another research question: "how does business intelligence and new-form organization link for enhancing value creation within the stakeholder framework". Four broadly hypothesized relationships were tested in a field study with a sample of 127 decision makers from the various local manufacturing enterprises based in Penang, Kedah and Pedis. The results of the regression analyses revealed that there is a relationship between business practice, usage of business intelligence sources and performance. The result also proves that there is a relationship in the stakeholder's theory among the various stakeholders involved towards business practice, usage of business intelligence sources and performance. The findings of this study will be useful for the local manufacturing enterprises; in particularly to the decision makers on the role of business intelligence usage of its sources to enhance the performance of their enterprise.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2784
dc.subjectThe relationship of business intelligenceen_US
dc.subjectwith business practiceen_US
dc.titleUsage Of Business Intelligence Sources And Its Influence Towards The Performance Of The Local Manufacturing Enterprisesen_US
dc.typeThesisen_US
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