Organizational Culture And Ecotourism Resorts' Performance : A Case Study At Lake Kenyir, Malaysia
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Date
2011-09
Authors
Che Jamil, Mohd Fitri
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
The recent debates on ways to increase the performance of tourism have
persisted the current study to explore the issue of organizational culture and
performance of ecotourism resorts. There is a need for all tourism stakeholders
to be aware of the nature of organizational culture that is available so they can
focus on establishing performance-enhancing culture. This study aims to
investigate the relationship between the organizational culture and the
performance of resorts in an ecotourism area. Although many studies have
highlighted that certain cultures are evident in certain firms, there have been
only a few studies concentrating on ecotourism areas, and not many analyze
how these cultures have affected the performance of these organizations.
Conceptualizing organizational culture as the values and practices employed in
an organization, a census study was conducted to all the employees and
managers of 7 resorts located in an ecotourism area, Lake Kenyir, Malaysia.
The data was analyzed using the Factor Analysis, Pearson Correlation and
Multiple Regressions. Empirical findings of this study indicates that most
resorts at Lake Kenyir display similar organizational culture characteristics
including Performance Orientation, Employees’ Quality, Resorts’ Principles,
Environmental Practice, Pragmatic Practice, Resorts’ Customs and Job Focus.
The results prove that Employees Quality impacts the performance of the
ecotourism resort positively while Environmental Practice negatively.
Description
Keywords
Organizational culture and , ecotourism resorts' performance