Organizational Culture And Ecotourism Resorts' Performance : A Case Study At Lake Kenyir, Malaysia

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dc.contributor.authorChe Jamil, Mohd Fitri
dc.date.accessioned2019-01-03T07:13:29Z
dc.date.available2019-01-03T07:13:29Z
dc.date.issued2011-09
dc.description.abstractThe recent debates on ways to increase the performance of tourism have persisted the current study to explore the issue of organizational culture and performance of ecotourism resorts. There is a need for all tourism stakeholders to be aware of the nature of organizational culture that is available so they can focus on establishing performance-enhancing culture. This study aims to investigate the relationship between the organizational culture and the performance of resorts in an ecotourism area. Although many studies have highlighted that certain cultures are evident in certain firms, there have been only a few studies concentrating on ecotourism areas, and not many analyze how these cultures have affected the performance of these organizations. Conceptualizing organizational culture as the values and practices employed in an organization, a census study was conducted to all the employees and managers of 7 resorts located in an ecotourism area, Lake Kenyir, Malaysia. The data was analyzed using the Factor Analysis, Pearson Correlation and Multiple Regressions. Empirical findings of this study indicates that most resorts at Lake Kenyir display similar organizational culture characteristics including Performance Orientation, Employees’ Quality, Resorts’ Principles, Environmental Practice, Pragmatic Practice, Resorts’ Customs and Job Focus. The results prove that Employees Quality impacts the performance of the ecotourism resort positively while Environmental Practice negatively.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/7442
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectOrganizational culture anden_US
dc.subjectecotourism resorts' performanceen_US
dc.titleOrganizational Culture And Ecotourism Resorts' Performance : A Case Study At Lake Kenyir, Malaysiaen_US
dc.typeThesisen_US
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