Pusat Pengajian Siswazah Perniagaan - Tesis

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Initial Public Offering (Ipo) Returns And Post-Listing Liquidity Effect Of Ownership Structure And Divergence Of Investors Opinion In The Malaysian Market
(2013-03)
Ramlee, Roslily
Prior studies on the relationship between Initial Public Offering (IPO) returns and liquidity are mostly for the developed markets. The disperse ownership in the corporations and more well informed investors support their findings. On the other hand, the nature and behaviour of emerging stock markets such as Malaysia differ from the developed markets. The concentrated ownership partly due to government ownership, the behaviour of market participants and market policies could provide different views on the relation between liquidity and return. Given the difference in the environment, it is the objective of this study to reduce the existing gap by examining this relationship from the emerging market perspective. Using 299 samples of stocks listed on Bursa Malaysia from 1998 to 2008, the nature of relationship between (PO returns and liquidity is examined. Additionally, the effects of firm's ownership structure, government ownership and the divergence in investor's opinion on the return and liquidity relationship are examined.
Productivity Without Sacrificing Taste: A Case Study Of Robot Interface In Singapore Fast Food Restaurant
(2014)
Mathath, Anas
The purpose of this research is to understand the application of robotic automation in a Chinese fast food restaurant in Singapore. Labor shortage is the key issue faced by Singapore food service sector. The objective of this study is to identify the potential benefits of robotic automation in restaurant and how it boosts the productivity by reducing reliance on manpower. In this study, Ruyi, a Chinese fast food restaurant has been chosen to examine the potential benefits of robotic wok for food preparation and the issues associated with the automation. The utilization of robotic wok was able to reduce the labor costs and hence raise the productivity. However, automated food preparation was unable to meet the preference of the customers. This research uses the case study method to examine the issue associated with robotic interface in the food preparation. Failure to deliver consistent quality and tasty foods was identified as the root cause of the issue as a result of inconsistent Benchmarking, Service blueprint and Tows analysis were used to answer research issues. This study proposes the appropriate use of robotic machine to design the work process without creating any odds for customer complaints. Using the benchmarking analysis, existing issues with the automation issues can be improved by following the productivity and reduce manpower after installing the semi automation. x questions posted in the study. Recommendations were put forward for the identified operation of benchmark restaurants. Tung Lok group was able to achieve work design and the absence of quality check. Analysis tools such as Ishikawa,
Contribution Factors Of Tourism Industry Towards Gdp : A Study In Ten Asian Countries
(2014)
Chow, Ming Yan
This study used secondary data to examine the direct and causal relationships between factors of contribution (number of international tourist arrivals, capital investment, government spending, international tourism receipts and foreign exchange rate) and Gross Domestic Product (GDP) for panel data of ten Asian countries over a period of 1993 - 2003 based on the growth theory (tourism-led economic growth theory, economic-driven tourism growth theory and reciprocal causal theory).A panel regression model with fixed effect model is performed to investigate the direct relationship between factors of contribution and Gross Domestic Product (GDP); the results showed capital investment, government spending and international tourism receipts have positive effect on Gross Domestic Product (GDP). A panel Granger causality test is carried out to examine the direction of causal relationship between factors of contribution and Gross Domestic Product (GOP); the results showed that the number of international tourist arrivals and international tourism receipts have unidirectional causal related to Gross Domestic Product (GDP); Gross Domestic Product (GDP) has unidirectional causal effect on government spending; capital investment and foreign exchange rate have bidirectional causal related to Gross Domestic Product (GDP) respectively.
Perceived Organizational Creative Climate In Determining The Work Innovativeness Among Information Technology Engineers In Taiwan : Knowledge Acquisition Capability As A Mediator
(2014)
Ho, Mei Yan
The purposes of this study were to (i) examine the direct effect of organizational acquisition capability serves as a mediator in the above direct relationship. Work innovativeness and knowledge acquisition capability were conceptualized as unidimension. Organizational creative climate consists often dimensions: freedom, idea support, trust/openness, playfulness/humour. idea time. challenge. dynamism/liveliness, debates. conflicts and risk taking. The hypothesized relationships were tested using a sample of 253 respondents. The SPSS and SmartPLS (Partial Least Square) software were used for data analysis. The findings revealed that idea support. trust/openness, playfulness/humour and idea time) had significant positive influence whereas another five dimensions (challenge, dynamism/liveliness. debates, conflicts and risk taking) were not significant with work innovativeness and knowledge acquisition capability. Besides, the knowledge acquisition capability was found to be significant positively related to the work innovativeness. Knowledge acquisition capability was significantly mediated on the direct relationships between freedom and work innovativeness; idea support and work innovativeness; trust/openness and work innovativeness; playfulness/humour and work innovativeness; and idea time and work suggestions for future studies are also discussed.
A Study On Tourist Beha Vior Towards The Intention To Select Sustainable Tourist Destination
(2014)
Koay, Tze Wei
The purpose of this study is to examine the tourist behavior towards the intention to select sustainable tourist destination. Tourism industry has been considered as one of the largest industries worldwide. With understanding of the tourist behavior, this could ensure the growth of the tourism industry in a more sustainable ways in respect of environment, social-cultural and economic factors. The understanding of the tourist behaviors in this study consist of the environmental attitudes, motivation, destination image, word-of-mouth and perceived service quality to predict the intentional behaviors of the selection of the sustainable tourist destination. In addition, knowledge has been included to explore the moderating relationship with the environmental attitudes. The theoretical framework is developed based on the theory of planned behavior. A total of 159 respondents were collected to CatTY out the SPSS and Smart PLS analysis. The statistical results showed that environmental attitudes, motivation and word-of-mouth significantly related to the intention to select sustainable tourist destination. However, the destination image and perceived service quality have no significant relationship in this study.
Using The Servqual Model To Assess Service Quality And Customer Satisfaction: An Empirical Study Of Rawang Rest Area
(2014)
Vadovelu, Deepa
The purpose of this study is to analyze expected service, investigate perceived service and to analyze the effect of perceived service quality on the satisfaction level of Rawang rest area users. The results of this study would be beneficial to the new property developer who is going to be a new rest area in Rawang. Thus, to understand the perception and expectation of the Rawang RSA and Lay-by users a survey was conducted at the site. Questionnaire was distributed randomly to the willing users. The factors that were covered in the questionnaire were on the facilities, tangibility, responsiveness, reliability, assurance and empathy. There are many other factors that could affect the satisfaction level but basing on the reviewed literatures these factors were tested and adopted to be suitable for this study. From the analysis of this study it revealed that the expected service of the users were higher than the perceived service leading to low perceived service quality.
The Influence Of Personality Factors And Attitude Towards Entrepreneurship On The Motivation To Start A Small Business Among Generation Y In Taiwan
(2014)
Ng, Soo Hsien
The purpose of this research is to examine the influence of personality traits (Need for achievement, Risk taking, Tolerance for ambiguity, Locus of control and Self-efficacy) on the motivation generation y to start a small business in Taiwan. Additionally, attitude toward entrepreneurship has been explored as mediator factor in this study. The survey was conducted among 252 generation y who stay in the eight urban cities in Taiwan context. In essence, the research had built a framework based upon the Theory of Planner Behavior to entrepreneurship. Data collected was analyzed using SPSS and SmartPLS statistical tool. The results showed majority of the five personality trait dimensions were significantly related with motivation generation Y to start a small business Nevertheless, only three personality trait dimensions with attitude toward entrepreneurship were justified to mediator for the motivation of generation Y start a small business relationship, while self-efficacy and locus of control were not significant with mediator of attitude toward entrepreneurship. In summary, it is crucial for the Taiwanese, especially the generation Y in determinant of becoming self-employed to find testimony that not only the personality variables is important for determinants of motivation start a small business but attitude as mediator might be augment the relationship between the personality and motivation start-up a small business in Taiwan.
Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
(2014)
Sahul Hameed, Noor Azeema
The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to human. This makes the demand for perfume to a larger extend in Malaysia. The purpose of this study is to identify the purchase characteristics which influencing the purchase decisions on branded and non-branded perfumes. Based on the literature review, the five predictors of purchase characteristics included in the study which may influence the purchase decisions on branded and non-branded perfumes are store image (S l), message framing (MF), perceived quality (PQ), scheme characteristics (SC) and subjective norms (SN). The Stimulus-Organism-Response (S-O-R) model was used to explain the study where the purchase characteristics are stimulus (S), habits as the organism (O) and purchase decisions as the response (R). The present research is a crosssectional study uses primary survey questionnaire method. A total of 164 responses received from the survey questionnaire method. Out of 164 respondents, 81 (49.4%) favoured branded perfumes and 83 (50.6%) preferred non-branded perfumes. The objective of this study is to investigate whether the purchase characteristics influence the purchase decisions on branded and non-branded perfumes with habits as mediating.
Innovation As Success Factor For Smes' Business Performance At Northern Region Of Malaysia
(2014)
Toh, Seong Thye
The objective of this research is to examine the relationship between each innovation (product innovation, process innovation, marketing innovation, and organization innovation) and business performance (financial and non-financial performance) of Northern Malaysia's SMEs. Additionally, government support as external environment had also been explored as moderating factor in the research. The survey was conducted among 120 SMEs within Perlis, Kedah, Penang and Perak states. This research had built a framework based upon the resource based view theory. Data collected was analyzed using SPSS and SmartPLS statistical tool. The results shows product innovation, process innovation and organization innovation were significantly affect financial and non-financial performance. However, marketing innovation was not significantly affect financial and non-financial performance. Government support as external environment was not a significant moderator. In summary, SME is advised to have innovation as corporate strategy in order to raise business performance, thereafter continuous to grow as bigger firm and stand invulnerable in global market.
Roles Of Leaders In Managing Change: A Case Study Of An Electrical & Electronic (E&E) MNC In Penang
(2014)
Md Kamil, Mohamed Yusoff
This paper aims to examine the roles of leaders in managing change in an electrical and electronic (E&E) manufacturing organization in National Instrument Penang and explores the influences on the three stages of managing change (unfreeze, moving & refreeze) as suggested by Kurk Lewin in his theory Change Management Theory including the barriers and the lessons learned as when change is required. Qualitative methodology was utilized involved in-depth interviewing with eight respondents. Three subgroups constituted the sample including director, department/area heads and employees. An interview protocol was developed with content analysis using themes and SWOT was performed. Finding reveals that leaders playa significant roles in managing change. Study also found that barriers exist from various perspectives. The lessons learned are also shared based on the experience of the leaders in managing change. Understanding the roles of leaders in managing change including the barriers will help organization leaders to consider practices and policies that facilitate change. Through the lessons learned, leaders will be able to enhance their changes processes and avoid past mistakes. To sum up, organizations need leaders to manage and facilitate changes.
A Theory Of Planned Behavior And Transformational Leadership: An Examination Of Corporate Philanthropy In Malaysia'S Smes
(2014)
Sim, Gaik Lan
According to SME Annual Report 2012 - 2013, Malaysia Small Medium Enterprises (SMEs) will become the nation's future engine of growth. In addition, the government had launched SME Master plan 2012 - 2020 which define the policy direction for SMEs companies toward achieving Malaysia's goal of becoming high income nation by 2020. Despite the important role play by SMEs companies, little attention has been given to understand these groups of company engagement in corporate philanthropy. The involvement by SMEs companies in corporate giving is critical in order to ensure Malaysia become a caring nation by 2020. This study intends to examine the determinants of SMEs corporate philanthropy decision. Ajzen's theory of planned behavior (TPB) and Bass's transformational leadership theory which have been validated in many academic fields will provide the theoretical foundation for a further understanding of SMEs companies' philanthropic behaviors. Moral obligation and government incentives were also included to provide a more complete study. The study was carried out using 82 questionnaires answered by SMEs companies' top management.
Case Study On Sentral College Penang The Marketing Strategy To Capture Market Share
(2014)
Tan, Peng Hooi
This case study was developed based on a private higher education institution (PI-IE!) located in Penang which offer tertiary education programs ranges from Certificate, Diploma, Degree, Skill-based training as well as Professional qualifications. In this case study explores what are the issues faces a small medium PHEI which IS operating in a higher competitive industry, competing with 559 PHEI including public higher education institution. I analyze the issues face by the industry as well as specific issues faced by the company. From the analysis through interviewing with the management and observing the activity in the company, I can identify three root causes of the problem facing the company. First being the lack of corporate governance which results in Management unable to act confidently. Second being the lack of information for the management to be able to make decision efficiently and thirdly being the marketing function not fully utilizes all the appropriate tools to attract the right customers. From the root causes a few short-term and long term solutions are suggested.
Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang
(2014)
Yow, Bee Charn
This study demonstrate the adaption of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates these variables on consumers' purchase intention. The study findings revealed that product knowledge, product involvement and perceived benefit were positively and significantly related to purchase intention.
Corporate Risk Management Disclosure And Corporate Sustainability Of Malaysia Annual Reports
(2014)
Lee, Tian Koon
This main purpose of this research study is to examine the relationship of between corporate risk management disclosure and corporate sustainability. The corporate risk management consists of six types of risk such as financial risk, operations risk, empowerment risk, information processing and technology risk, integrity risk, and strategic risk. The corporate sustainability consists of economic, environmental and social. This research also tests the moderating effect of level of diversification on the relationship between corporate risk management disclosure and corporate sustainability. In this quantitative study, a total of 80 Malaysian Main Board companies' annual reports of year 2012 were selected using simple random method. All 80 annual reports were downloaded from Bursa Malaysia's official website. A content analysis method, statistical analysis and hierarchical regression analysis are used in this study. Evidence from the test results indicated that there is positive significant relationship between corporate risk management disclosure and corporate sustainability. Furthermore, the level of diversification is also found to be positively related as moderating effect between corporate risk management disclosure and corporate sustainability. Thus, it is hope that through this study can be useful to promote the transparency and improve disclosure level of the corporate risk management in Malaysian annual reports.
Supply chain risk management : a case study of PT. Mirota Inah Indonesia
(2014)
Lee Hsun Yee
The purpose of the study is to carry out the real situation of the company and provide strategies after identify the potential risks along the supply chain. The study is conducted through the semi-structured interview, document reviewed and factory visit. The SWOT and TOWS analysis of the company has been identified. Besides that, several risks also recognized along the supply chain that impact their business. After the analysis, several recommendations are given to the company to improve the current situation, such as build a proper risk assessment and improve in quality control. The main concern drawn down in this study is that the current approaches of the company are unable to confront the uncertainties.
The Effects Of Organizational Behaviour On Employee Job Satisfaction Affecting Information Technology Investments In Global Banks
(2014)
Terry, Leong Kian Seong
This study examines the effects of 2 strategic areas of organization behaviour, namely organizational culture and organizational politics on employee job satisfaction. It assesses how these 2 areas of organizational behaviour could affect the outcome of the employee job satisfaction in order to maximize profits and business growth through IT investments for global banks. To attain its objectives, this study utilized quantitative approach by distributing survey questionnaire to the individuals who have at least 2 years and above working experience with global banks having presence in Malaysia and Singapore. A total of 76 usable responses were received. This study revealed a focus of Employee Job Satisfaction, 2 categories of Organizational Culture (Motivators & Hygiene Factors) and 3 categories of Perception of Organizational Politics (General Political Behaviour, Going Along to Get Ahead & Pay and Promotion). The results of the survey indicate that the presence of both Organizational Culture factors, Motivators & Hygiene Factors, have positive effect on Employee Job Satisfaction. On the contrary, there is a negative correlation of Perception of Organizational Politics with Employee Job Satisfaction.
The Impact Of Non-Financial Incentives On Intention To Stay: A Study Among Malaysian Nurses In Private Hospitals
(2014)
Krishnamoorthy, Lalitha
Extended longevity and increase in hypertension, cardiovascular ailments and diabetes has made Malaysia's healthcare industry a powerful area of economic growth towards nation's income. Maintaining adequate and stable nursing workforce is vital to meet the industry's escalating demand amidst global and local shortage of nurses especially for skilled and experienced nurses. The present study aims to determine the impact of non-financial incentives (NFls) and to identify which of the eight dimensions of non-financial incentives has significant influence on intention to stay among Malaysian nurses in private hospitals. A cross sectional questionnaire survey was administered on 630 nurses in 52 Klang Valley private hospitals, response rate was 26%, (n=161). The collected data includes items measuring eight dimensions of nonfinancial incentives as independent variable (education, training and professional development, recognition, promotional opportunities, flexible working arrangements, autonomy and control over nursing practice, manageable workload, management and supervisory support and work environment) and intention to stay as the dependent variable. The findings explained 54% of variance in nurses' intention to stay.
Factors Influencing Households Willingness To Pay For Water In Penang And Perak
(2014)
Chew, Kah Hooi
In carrying out water services industry reform plan, Suruhanjaya Perkhidmatan Air Negara (SPAN) recommended for consumers not to continue their dependency on the government to fund subsidy for water. However, increasing water tariff is politically sensitive issue. Hence, to determine a justifiable and affordable water rate, this study is carried out to examine factors that influence water users' willingness to pay for water. The study is using quantitative method to measure predictors for willingness to pay and perceived water value. Survey questionnaire had been conducted in one month duration in Penang and Perak, where Penang has the lowest water rate currently and Perak had not been revised the water rate for many years. Attribution theory is apply to observe how water users response towards the statements and situation given in the questionnaire.
Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan
(2014)
Pow Lay Hooi
This research is to study about the marketing strategy and strategy formulation adopted by Nihao Taiei Guesthouse, a guesthouse with Taiwnese art and culture. Better income has encouraged a lot of people go for a vacation to recharge and relax from the busy working liife. The recent trend showed that hotel is no longer the only choice for the tourists, the acceptance level of homestayare keep on increasing especially in teenagers and budget travellers as well as those who like to make friends and interact with other tourists from other countries.Taiwan is famous with their homestayand also the friendly culture. People now not only pay for the services and environment of a homestay but also the values and concepts carry by the homestay.
Consumer Perception, Attitude And Purchase Intention Towards Halal Tourism Services In Non-Muslim Country: Malaysian Muslim Perspective
(2014)
Ahmad, Russyazila
Halal tourism has become one of a new tourism products in the tourism industry that given significant impact to either Muslim or non-Muslim country. Lately the Halal tourism services are not only provided by Muslim countries, but Non-Muslim countries that do not have an appropriate Halal certification body are also claiming to provide Halal tourism service. This study will attempt to find out what is Muslim's in particular Malaysian Muslim's consumer perception and attitude towards Halal tourism services provided by NonMuslim country. The main objective of this study is to answer on how factors such as Halal food, Halal friendly hotels, Halal airlines, Halal Islamic package, Halal finance and Halal Standard provided by non-Muslim country have any impact to the consumer attitude and purchase intention to the service provided. This study is conducted in quantitative method using primary data; questionnaires. A total of 102 respondents from all over Malaysia had participated in this study.

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