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Assessing Visual Literacy Competency Standards Among Visual Communication Design Students: A Case Study Of Higher Education Institutions In Shanghai, China
(2025-08)
Zhu, Canwei
The widespread influence of modern media has integrated visual information and technology into daily life, emphasizing the significance of visual literacy proficiency. Visual literacy competency, which encompasses the skills of locating, interpreting, evaluating, using, and creating visual media, represents an essential skill set in today’s information-rich environment. Contemporary research highlights significant deficiencies in these competencies among tertiary education graduates entering professional settings worldwide. Despite growing awareness of this issue, a notable research gap remains regarding visual literacy competencies within the Chinese educational context, particularly among students in visual communication design. This study is guided by the Association of College and Research Libraries (ACRL) Visual Literacy Competency Standards to assess the proficiency of visual communication design students in China. This study aims to identify the visual literacy competency of visual communication design students in China, focusing on their abilities to determine, find, interpret, evaluate, using, and create visual materials, as well as their understanding of related legal issues.